The Listener Profile: 3 Dimensions, Not 2
Many people still don’t get the point, which is to create a three-dimensional picture of your target listener, instead of the more typical two-dimensional picture of a staged “head shot” from a magazine ad and a bunch of bullet-point factoids, handed out to the staff to be put in a drawer somewhere and forgotten... [In Tommy Kramer columns]

You Might Be In Radio If...
There are some things that are unique to the DJ's world... these will give you a chuckle. [In General]

10 Tips for Better Music Scheduling beyond the function keys……
Robert Johansson of Better Radio Programming AB offers 10 tips for better music scheduling in this always-useful tuneup... [In formatics]

New Testament Broadcasting
Can you learn radio from Jesus? It sounds funny but we think so. He was a master communicator and there are many places He teaches us how to deliver the message in the most effective way. We take a look at the woman who cleaned His feet in our second example... [In Commentaries & Editorials]

Add The Station Finder To Your Website
This nationwide map can be framed into your station website and provide your audience with a guide to Christian radio when they travel.